Poster produced for the London, Midland & Scottish Railway (LMS) to promote rail travel to the east coast of England. This was the first in a series called 'East Coast Types', which illustrated the types of people frequently encountered during holidays on the east coast. Artwork by Frank Newbould (1887-1951), who studied at Bradford College of Art and joined the War Office in 1942. He designed posters for the LNER, GWR (Great Western Railway), Orient Line and Belgian Railways. Dimensions: 1016 mm x 635 mm.
© NRM / Pictorial Collection / Science & Society Picture Library