Poster produced by London & North Eastern Railway (LNER) to promote train services to the Yorkshire moors. Artwork by Tom Purvis (1888-1957), who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936.
© NRM / Pictorial Collection / Science & Society Picture Library