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General Electric all-steel refrigerator, advertisement, 1934.

General Electric all-steel refrigerator, advertisement, 1934.
4 0 c m
actual image size: 25cm x 32cm


An advertisement in the 'Saturday Evening Post' for an electric refrigerator from the General Electric Company. The electric refrigerator was first developed in America in 1913. Constant cooling is achieved using a special refrigerant fluid which vaporises at low temperatures. This liquid is pumped through pipes in the fridge in a continuous cycle, enabling foods to be stored safely for longer periods of time. In 1927, the General Electric Company introduced a refrigerator with a monitor top containing a hermetically sealed compressor. This mechanism made GEC an industry leader by the 1930s. This advertisement Promotes both the latest newly styled incarnation of the Monitor Top refrigerator and a new flat top version made by the company in 1934.

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