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'Kodak' sandcastle on the beach, c 1910.


'Kodak' sandcastle on the beach, c 1910.
3 2 c m
actual image size: 32cm x 24cm


A snapshot photograph of two girls playing on the beach, building a sandcastle which supports a Kodak box. 'Kodak' is drawn in the sand in front of them, the letters filled in with shells. The beach is otherwise deserted. It seems likely that this photograph was taken for advertising purposes. It highlights the popularity of holiday snapshots for users of early Kodak cameras. The photograph was taken using a No 3 Kodak Brownie camera, first produced in 1908. It produced a larger print than the previous two models. Originally a shooting term, the word 'snapshot' was first linked with photography in the late 1850s, when it was used to describe a photograph taken with a brief exposure. Over time, snapshot came to mean any amateur photograph taken with a simple camera.

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© Kodak Collection / National Science & Media Museum / Science & Society Picture Library

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