This trade card promotes the various services offered by the London stationer and bookbinder J Bullwinkle. These include general printing and binding, but also specialist customised services such as gilding and engraving prayer books and bibles, and producing sets of customised account books to order 'on the patent principle'. Seven types of binding were commonly used, namely: lapped component; in boards; paper case; stiffened paper; one-piece case; wrapper; and laminated case. A printer works the printing pres, (right). The type, held in a 'forme' on a movable 'plank', is inked with two leather 'dabbens'. The paper is held in a frame or 'tympan', its margins protected from ink by a mask held in the 'frisket'. Presure is applied by pulling on the bar.
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