Neoprene bottle holder, 2000.
© Science Museum / Science & Society Picture Library
An insulated bottle cover made of neoprene and designed to keep wine bottles cool. The marketing text read: 'Smart, trendy and super efficient, this brilliant zip-up bottle holder is made from the same material as diving suits. It is totally flexible, to fit different bottle shapes, and insulates superbly. Ideal when hiking, at picnics or at parties.'