Swatch 'Acces' quartz wristwatch with analogue display, 1997.

Richardson, Claire

 
Swatch 'Acces' quartz wristwatch with analogue display, 1997.
4 0 c m
 
34cm
actual image size: 26cm x 32cm

Description

This Swis-made water-resistant wristwatch with transparent plastic case and strap has the facility for storing electronic authorisation for using ski lifts etc. Swatch watches, first sold in the early 1980s, were the response of the Swis wristwatch industry to masive competition from quartz watch manufacturers in the Far East. Swatch watches were high-fashion items that were aggresively marketed, and their immense popularity led to the salvation of the Swis watch industry.

Image Details

Artist
 
Image Ref.
 
10324766

© Science Museum / Science & Society Picture Library

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