Ford Model T four-seat tourer motor car, 1916.
© Science Museum / Science & Society Picture Library
The Ford Model T was introduced by Henry Ford (1863-1947) in 1908, and made by the Ford Motor Company in Detroit. By means of true mas production, this car was affordable for far more people than ever before. By 1913 motorised production lines were in use, enabling the Model T to be made in such quantities that, in 1915, a tourer cost half the price it was when first introduced. The new production methods were so speedy that only one paint, japan black enamel, would dry fast enough to prevent problems, hence the remark attributed to Ford that 'Customers can have any color they want so long as it's black'. The Model T was hugely popular, and by the time it was phased out in 1927 over sixteen million vehicles had been made.