'Skegness is so Bracing', postcard, 1908.
© Skegness Town Council / NRM / Science & Society Picture Library
Postcard of poster produced for the Great Northern Railway (GNR). Artwork by John Hassall (1868-1948). The 'Jolly Fisherman' poster at Skegness is one of the most famous English holiday posters. It was first published in 1908 by the GNR for £12. Since then the 'Jolly Fisherman' has been caricatured and re-drawn countlessly. The 'Jolly Fisherman' is still promoting Skegness.