'Cesare Urtis & Co, Torino - Forniture Elettriche', poster, Italian, 1900.
© Science Museum / Science & Society Picture Library
Colour lithograph poster by Adolfo Hohenstein, produced for the Italian lighting supply firm of Cesare Urtis & Co of Turin, Italy, showing a city at night illuminated by a woman holding electrical apparatus. A variety of light bulbs are also shown hanging in the foreground. The electric filament light bulb was first introduced in the 1880s and by the turn of the century was the preferred method of lighting. Printed by Luigi Simondetti of Turin.