'Wow! Its the latest, whackiest Mod Craze yet - Dog Collars!', October, 1964.
© NMeM / Daily Herald Archive / Science & Society Picture Library
'Young Mods at Gravesend, Kent have started their own fashion featuring genuine studded leather doggie collars just like Fido wears. Stylepoints: wide, jewel studded in black leather for long slim necks and narrow collars in crocodile skin for the shorter stubbier neck. There are rumours that the canine look is spreading to London - so watch out girls - buy a lead'. Left to right: Margret Collins, 16, Mark Dane, 20, Collin Max, 18, David Burns, 18, Tracey Card, 18, Roger Luck, 17.'