Morris 'Cowley' motor car chasis, 1929.
© Science Museum / Science & Society Picture Library
A chasis of an 11.9 bhp four-cylinder engined Morris Cowley motor car, designed by Sir William Morris (1877-1963) and made at Morris Motors Ltd of Cowley, Oxford. The Cowley was lauched in 1915, two years after Morris' first production car, the 'Oxford'. Morris Motors Ltd had a highly organised system of quantity production, meaning that large numbers were built before and after World War I (during which time the factory was used to manufacture munitions). By the late 1920s, Morris was Britain's largest car manufacturer, holding a 51% share of the domestic market.