Vinolia 'Baby Powder' bear, 1950.
© Science Museum / Science & Society Picture Library
Talcum powder container made of blow moulded Cascelloid (polythene), by BXL Cascelloid. This was the second blow-moulded container to be produced in Britain. After WW2, various ways of shaping plastics were quickly explored and exploited. New opportunities for brand marketing through packaging arose with this new technology. Angled view.