'Clean smoothly with VIM!', advertisement, c 1950s.
© Michael Martin / Science & Society Picture Library
'Such a smart kitchen, my dear - but no wonder she hides her saucepans! If only she'd clean smoothly with VIM!', poster advertisement for Vim powder. Vim is an abrasive household cleaner first developed by the Lever Brothers in the 1890s and still popular over a hundred years later. This was shown in cinemas throughout the 1950s in the interval between film showings.