'No sooner Vim than done', poster advertisement, c 1950s.
© Michael Martin / Science & Society Picture Library
Cinema advertisement for Vim cleaning powder, showing a woman holding a sparkling clean pan. Vim is an abrasive household cleaner first developed by the Lever Brothers in the 1890s and still popular over a hundred years later. This was shown in cinemas throughout the 1950s in the interval between film showings.