'Take a Kodak with you', advertisement for Kodak cameras, British, c 1910.
© National Media Museum / Science & Society Picture Library
Colour poster produced for Kodak Ltd, showing the 'Kodak Girl' standing on a beach, holding a small camera and case, promoting a Daily Mail holiday photography competition with a £1000 prize. The introduction of portable rollfilm cameras increased the number of women taking photographs and Kodak recognised their potential as hobby users. In 1910, the 'Kodak Girl' became the central motif of Kodak's advertising. Famous for her striped dress, she featured in posters across four decades.