Kodak Instamatic 50 camera, 1963-1966.
© National Media Museum / Science & Society Picture Library
The Kodak's Instamatic camera and Kodapak cartridges for 126 film were launched in 1963. Their ease of use made them an immediate popular succes. It had a clean-cut, lightweight design combined with an ease of use rarely seen in a camera before. Colour films were now so tolerant that Kodak could get away with very simple exposure controls - there is just a 'sunny' and 'cloudy/flash' setting on this Instamatic 50. The cameras were immensely popular, with over 70 million Instamatics sold wthin a few years.