Contraceptive advertisement: 'advice she needs... yet hesitates to ask', 1950s.
© Science Museum / Science & Society Picture Library
Ortho advertisement for contraceptives, showing a nervous woman in her male doctor's office. The text streses the doctor's responsibility in 'planned parenthood'. The justifiable reasons given for use of Ortho products, (the word 'contraception' is not mentioned), are that repeated pregnancies would damage the patient's health and the welfare of the family. At the time, contraception was only available to women who could prove they were married. This was later expanded to include women who were engaged. Single women were excluded from acces to such services. Ortho Pharmaceutical Ltd of Buckinghamshire manufactured vaginal spermicidal creams and jellies.