Olympus 35 ECR camera, c 1972.
© National Media Museum / Science & Society Picture Library
Compact 35mm cameras, like this, were the 1970s forerunners of the sophisticated electronic marvels of the 1980s that were to bring about what is little short of a revolution in photography for the snapshooter. With automatic exposure control and rangefinder focusing, the Olympus ECR (Electronically Controlled Rangefinder) could give good quality pictures with a simplicity that would put off only the greenest novice. Manufactured by Olympus Kogaku, Japan.