Kodak Hawk-eye 50th anniversary camera, 1930.
© National Media Museum / Science & Society Picture Library
Kodak gave away over half a million of these cameras to children aged 12 in 1930, in celebration of the Eastman Kodak company's 50th anniversary. The gift was 'in appreciation of the parents and grandparents of these children who had helped amateur photography and Kodak to grow '. Kodak's introduction of the simple, inexpensive Brownie camera in 1900 revolutionised photography in the same way that the Model T Ford did motoring. It made photography readily available to the mases.