Vanity Kodak Ensemble, 1928-1933.
© National Media Museum / Science & Society Picture Library
In the late 1920s and early 1930s many cameras were manufactured in a choice of colours in a direct move to attract the fashion-conscious female buyer to the camera as an accesory. The Vanity Kodak Ensemble consisted of a coloured Vest Pocket Kodak camera, with matching coloured case, and co-ordinated lipstick holder, compact, mirror and change pocket. The experiment was not entirely succesful, because colours are so subject to fashion whims, and dealers ended up with piles of unsaleable cameras in unpopular colours.