'Tonic Week-ends', LMS poster, 1923-1947.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for the London, Midland & Scottish Railway (LMS) to promote Blackpool, Lancashire as a weekend destination in winter. Blackpool is here promoted as 'the zone of ozone' which can supply the 'tonic' to help customers through the winter. Dimensions: 1005 mm x 635 mm.