'Meeting d'Aviation Nice', France, 1910.
© Science Museum / Science & Society Picture Library
Photolithographic poster, with artwork by Charles Dana Gibson. This poster was produced for an early aviation meeting in Nice, France, held from 10 to 25 April 1910, and shows an airman flying above the coastal town of Nice, scattering flowers from his aeroplane. The prize money offered at Nice totalled 210,000 francs (£9,000), and the speed prize was won by Efimoff at 35 miles an hour. The sport and spectacle of the first meetings were instrumental in the great rise in popularity of aviation in the first two decades of the 20th century.