'East Coast by LNER', LNER poster, 1923-1947.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for the London & North Eastern Railway (LNER) to promote rail services to the East Coast of England. The poster shows a small child in a bathing costume carrying an inflatable crocodile over one shoulder, with the caption 'George and the Dragon' printed below. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 1270 mm.