'East Coast Joys No 4 - Sea Bathing', LNER poster, 1931.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for London and North Eastern Railway (LNER) to promote rail travel to the East Coast. This poster, which promotes sea bathing, is one of a series of six posters with the theme 'East Coast Joys'. Each poster in the series shows a different activity that can be undertaken along the East Coast. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936.