Poster produced for the London & North Eastern Railway to promote rail travel to the popular North East coastal resort of Cleethorpes, Lincolnshire. The poster shows a man and woman holding the hands of a small child, paddling in the sea. Artwork by Frank Newbould (1887-1951), who studied at Bradford College of Art and joined the War Office in 1942. He also designed posters for the GWR (Great Western Railway), Orient Line and Belgian Railways.
© NRM / Pictorial Collection / Science & Society Picture Library