'Dine Well by LNER', LNER poster, 1935.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for London & North Eastern Railway (LNER) to promote its 200 restaurant cars. A woman sitting at table and smoking a cigarette exemplifies how comfortable rail journeys could be, as passengers could eat, drink and smoke the time away in specially-equipped dining carriages. Artwork by Tom Purvis, who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 1270 mm.