'The Trosachs', LNER poster, 1923-1947.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced by London & North Eastern Railway (LNER) to promote train services to The Trosachs in Scotland via the East Coast route. The poster shows a view of Ellen's Isle and Loch Katrine. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936.