'East Coast', LNER poster, 1923-1947.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for London & North Eastern Railway (LNER) to promote rail travel to the East Coast of England. The poster shows a small girl in a swimming costume standing knee-deep in the sea. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 1270 mm.