'Be Early', LNER poster, 1923-1947.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for London and North Eastern Railway (LNER) to promote the company's new handbook for holidays on England's East Coast. The poster shows an illustration of the proverb 'The early bird catches the worm.' Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 1270 mm.