Poster produced for the London & North Eastern Railway (LNER) to promote rail travel to the Yorkshire coast. The poster shows a baby lying on its back on the beach, holding a rattle. Artwork by Tom Purvis (1888-1957), who rallied for the profesionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. Dimensions: 1016 mm x 1270 mm.
© NRM / Pictorial Collection / Science & Society Picture Library