'East-Coast Route', GNR/NER/NBR poster, 1895.
© NRM / Pictorial Collection / Science & Society Picture Library
This 1895 poster, featuring a romantic view of Loch Lomond by night, was produced for the Great Northern Railway (GNR), North Eastern Railway (NER) and North British Railway (NBR), promoting the shortest direct routes between London and Scotland. It was designed to tempt pasengers to travel to Scotland on the East Coast route. At this time, London pasengers had a choice of three competing routes to Scotland; the East Coast, West Coast and Midland. The poster lists the destinations in Scotland served by direct trains and lists some journey times from King's Cros Station in London to various destinations in Scotland. The journey to Edinburgh took 7.5 hours while Aberdeen could be reached in 10.5 hours.