Poster produced for the Southern Railway (SR) to promote rail services to the sunny south of England. The poster is illustrated with an image of a woman sitting on a rock with the sea behind her, composed of small, multi-coloured squares, so that for the image to become clear, the viewer must stand at a distance from the poster. Below this are the following verses: 'The further from this poster / the stronger it becomes / The further South you travel / the stronger is the Sun.' Artwork by John Hull Grundy (1907-1984).
© NRM / Pictorial Collection / Science & Society Picture Library