'Ullswater - The English Lucerne', NER poster, 1912.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for the North Eastern Railway (NER), promoting rail travel to Ullswater, Cumbria, in the Lake District, showing a series of views of Howtown Bay, Aira Force, Stybarrow Crag and the Head of Ullswater. The poster also gives a timetable of sailings made by the Royal Mail Steam Yachts of the Ullswater Navigation & Transit Co Ltd, which sailed on the lake every day except Sundays. Formed in 1854, the North Eastern Railway was incorporated into London & North Eastern Railway in 1923.