'Family Railcard', BR (AS) Intercity poster, 1992.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for British Rail (BR) by Advertising Services (AS), promoting BR's Family Railcard scheme, which gave adults a discount of 25 percent on rail fares, while children travelled for only £1. The poster shows an amusing illustration of a family of three crabs of various sizes, balancing one on top of the other, on a sunny beach. Artwork by J M. Printed by Edward Wright Ltd. Dimensions: 1020mm x 640mm.