'Saltcoats', LMS poster, 1935.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for London, Midland & Scottish Railway (LMS) to promote cheap holiday tickets to Saltcoats, North Ayrshire, Scotland, 'The Finest Tidal Lake on the Firth of Clyde'. The poster shows some people in swimming costumes enjoying themselves in the water, with the resort thronged with people visible in the background. Artwork by Tom Gilfillan.