'Penny a Mile', LNER/LMS/GWR/SR poster, 1935.
© NRM / Pictorial Collection / Science & Society Picture Library
Poster produced for the London & North Eastern Railway (LNER), London, Midland & Scottish Railway (LMS), Great Western Railway (GWR) and Southern Railway (SR) to promote monthly return tickets at a rate of a penny per mile. Artwork by Frank Newbould (1887-1951), who studied at Bradford College of Art and joined the War Office in 1942. He also designed posters for the Orient Line and Belgian Railways.