"Woman writing, 1949."
© Photographic Advertising/NMeM / Science & Society
"A photograph of a woman sitting at a table writing a letter, taken by Photographic Advertising Limited in 1949. This photograph is an example of the care Photographic Advertising Limited took in dressing its sets. The woman is writing with a fountain pen, the glass inkwell on the table in front of her. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."