"A photograph by Photographic Advertising Limited in 1949. This photograph was taken outdoors, away from Photographic Advertising Limited's more comon studio setting. Images of children are common in the Photographic Advertising archive. Photographs of smiling boys and girls were used by advertisers to promote a wide range of products. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."
© Photographic Advertising / National Science & Media Museum / Science & Society Picture Library