"Girl carrying a shopping basket, 1949."
© Photographic Advertising/NMeM / Science & Society
"A photograph by Photographic Advertising Limited, sold to the magazine 'Women's Illustrated'. Cleaning products are visible in the shopping basket. This photograph was taken outdoors, away from Photographic Advertising Limited's more comon studio setting. Images of children are common in the Photographic Advertising archive. The company, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."