4 0 c m
actual image size: 24cm x 32cm

"Man with a shotgun sitting on a gate, 1951."

Photographic Advertising Limited

© Photographic Advertising/NMeM / Science & Society


"A photograph by Photographic Advertising Limited. The company, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Some photographs suggest emotions, mood or character. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."



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