4 0 c m
actual image size: 25cm x 32cm

"Woman putting tins in the kitchen cupboard, 1952."

Photographic Advertising Limited

© Photographic Advertising/NMeM / Science & Society


"A photograph by Photographic Advertising Limited. Some of the products are still recognisable today, such as Kellogg's Cornflakes and Quaker Oats. The company heavily promoted their studio kitchen and its authenticity appealed to advertisers. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."



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