"Smiling couple outside a house, 1950."

Photographic Advertising Limited

 
4 0 c m
 
32cm
actual image size: 24cm x 32cm

Description

"A photograph by Photographic Advertising Limited. The couple stand, as if outside their house, in front of a painted studio backdrop. This was common practice amongst commercial photographers at the time. The man holds a pipe to emphasise his masculinity, with his arm proprietorially round his wife. This photograph was sold to advertise furniture in a British trade magazine, and also for general use in New Zealand. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."

Image Details

Image Ref.
 
10429203

© Photographic Advertising / National Science & Media Museum / Science & Society Picture Library

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