"A woman reading as a baby sleeps, c 1949."
© Photographic Advertising/NMeM / Science & Society
"A photograph by Photographic Advertising Limited. A mother sits in an armchair as her baby sleeps in a cot in the foreground. Toys in the background suggest this is a child's room. Images of children are common in the Photographic Advertising archive. Bright, smiling boys and girls could be used by advertisers to promote a wide range of products. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."