"Photographic Advertising Limited contact sheet, c 1950."

Photographic Advertising Limited

 
4 0 c m
 
31cm
actual image size: 23cm x 32cm

Description

"A contact sheet of nine photographs of women in a variety of poses. The company's details appear along the top of the sheet, with individual negative numbers below each image. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."

© Photographic Advertising/NMeM / Science & Society

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