"A colour transparency of a man and woman superimposed onto a beach, by Photographic Advertising Limited. With palm trees made from cotton reels, thimbles for coconuts and fabric for branches, this bizarre composite scene was clearly created for use by the clothing industry. The transparency has gradually taken on a magenta cast as the dyes have deteriorated. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."
© Photographic Advertising/NMeM / Science & Society