3 2 c m
actual image size: 32cm x 24cm

"Young couple and baby, 1956."

Photographic Advertising Limited

© Photographic Advertising/NMeM / Science & Society


"The father reaches gingerly over to touch the naked baby, bathing and changing nappies clearly the preserve of the mother. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."



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