Young couple and baby, 1956.

Photographic Advertising Limited

 
Young couple and baby, 1956.
4 0 c m
 
32cm
actual image size: 24cm x 32cm

Description

A photograph of a young couple playing with their baby, the man lifting her over his head, taken by Photographic Advertising Limited in 1956. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs."

Image Details

Image Ref.
 
10429608

© Photographic Advertising / National Science & Media Museum / Science & Society Picture Library

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