"Nurse pouring drinks, c 1950."
© Photographic Advertising/NMeM / Science & Society
"Nurse on 'Ward C' pouring drinks. Photographic Advertising's work includes images of individuals and groups in specific professions, such as nurses or firemen. This photograph is contemporary with the foundation of the National Health Service. Photographic Advertising Limited, founded in 1926, created multi-purpose stock images with the potential for selling a range of products. Whilst enjoying its greatest success during the 1930s, it continued in business until 1977. Their trademark, the staged studio photograph resembling a film still, was its selling point and, later, its downfall. Sophisticated, adaptable and generic, this kind of image gradually fell out of favour as clients increasingly demanded targeted advertising campaigns with specific photographs. "