"'Be Budget Wise!', BR poster, 1960. "
© NRM / Pictorial Collection / Science & Society Picture Library
"Poster produced for British Railways (BR) to promote budget tickets to London. The tickets were available on Wednesdays and Thursdays after 9.30 am and passengers had to depart London by 4.30 in the afternoon. The tickets were promoted to passengers travelling into London on the weekdays to go shopping. The poster is illustrated by a woman wearing a pink hat, to which the tag is still attached. Artwork by an unknown artist. "